Your Website Launch Checklist: Don't Go Live Until You Check These Boxes

You've built the site, the messaging is sharp, and the photos are crisp. Before you hit that "Publish" button and announce your launch to the world, you must run through a critical final checklist. Rushing the launch to save a few hours can cost you weeks of lost leads and wasted ad spend.

Here is the essential Kinship checklist to ensure your site is secure, visible, and professional from day one.

Phase 1: The Technical Integrity Check

These items ensure your site is fast, secure, and ready for search engines.

1. Domain Security (The Lock): Is your domain locked with your registrar (e.g., [GoDaddy Link])? Is your SSL Certificate active (the padlock icon next to your URL)?
2. Mobile Performance Test: Have you thoroughly viewed every page on your personal phone? Do the forms, text, and images look perfect without requiring zooming or lateral scrolling?
3. Analytics Connection: Is your Google Analytics tracking code properly installed and verified? You can't improve what you don't measure!
4. Form Testing: Did you manually submit every single form (Contact, Lead Magnet, Booking) and verify the data lands in your CRM/spreadsheet and that the client receives the automated confirmation email?
5. Broken Link Audit: Check every single outbound link on your site to ensure they don't lead to a "404 Page Not Found" error.

Phase 2: The Professionalism Check (Content and Polish)

This phase ensures your content is sharp, flawless, and trustworthy.

1. Proofread (The Critical Step): Check every page—especially the pricing and services pages—for typos and grammatical errors. Run all copy through a tool like Grammarly (we use an affiliate link here: [Grammarly Link]) for a final professional polish.
2. Copyright and Dates: Is the copyright year in the footer correct and up-to-date?
3. Legal Pages: Do you have links to your Privacy Policy and Terms of Service (TOS) in the footer? This is non-negotiable for trust and legal compliance.
4. Clear CTAs: Does every page have one single, clear Call To Action (CTA) that guides the visitor to the next step (e.g., "Book Your Session")?

Phase 3: The SEO and Visibility Check (The Search Engine Prep)

These steps ensure Google can find and understand your site immediately.

1. Meta Titles and Descriptions: Has every single page been given a unique, descriptive Meta Title and Description? This is the text that appears on the Google search results page.
2. Alt Text on All Images: Does every image on your site have Alt Text? This text describes the image for visually impaired users and helps Google understand your content (a crucial SEO step).
3. Submit to Google: Have you manually submitted your sitemap to the Google Search Console?

Launching a high-performance site is about confidence. By checking these essential boxes, you ensure your new foundation is optimized for speed, security, and lead generation from day one. Ready to build an optimized site that scales? Learn how we build Asynchronous Systems at kinship-media.com.