How to Write Effectively Using AI (The Editor's Mindset)
AI is a Draftsman, Not a Ghostwriter

Artificial Intelligence has transformed how we approach content creation. It can banish writer's block, structure ideas instantly, and save you countless hours. However, relying on AI to write your content for you is a mistake. Why? Because the internet is already flooded with generic, AI-generated text that fails the human connection test.
Your goal is to use AI as a powerful drafting assistant so you can spend your time perfecting the strategy and injecting your unique expertise. This requires the "Editor's Mindset."
Phase 1: Feeding the AI (The Strategy)
The quality of the output depends entirely on the quality of your input. Don't ask for a topic; give the AI a directive.
- Feed It Your Core Knowledge: Paste in all the information you want to include: your unique business insights, client case studies, and core arguments.
- Define the Structure: Tell the AI the exact format you want (e.g., "Write a 10-point numbered list," "Use a casual and encouraging tone," "Keep the length under 800 words").
- Add Strategic Questions: Include questions you want the AI to answer in the text (e.g., "How does this advice relate to the 3-second rule?", "What are the common mistakes my client makes?").
Phase 2: Fact-Check and Source Verification (The Integrity)
This is the most crucial step for maintaining your professional integrity. AI is excellent at sounding confident while being completely wrong.
- Fact Check Every Claim: Look at every statistic, date, or specific claim the AI makes and manually verify it with a quick Google search. Do not publish anything you haven't verified.
- Request Sources: If the AI makes a claim without citing a source, specifically ask it to provide one. For example: "Where did you get the statistic about mobile users leaving after 3 seconds?" If it can't, delete the claim.
- Inject Your Experience: Go through the entire draft and replace generic examples with your own client stories and anecdotes. This replaces generic text with the unique authority that Google and your clients seek.
Phase 3: Polish and Plagiarism Review (The Final Polish)
Before hitting publish, you must ensure the language is sharp and the content is original.
- Use a Professional Editor: Run your final draft through a tool like Grammarly (we use an affiliate link here: [Grammarly Link]). Use it for a full review of clarity, conciseness, and tone.
- Check for Plagiarism: Grammarly and similar tools offer built-in plagiarism checks. This is vital to ensure the AI hasn't inadvertently borrowed too heavily from existing sources, protecting your reputation.
- Check for AI Content (The Humanity Test): While AI detection tools are imperfect, focus on editing the text until it sounds fully human. Look for phrases that are too robotic or overly formal. Your goal is to make the content indistinguishable from your own voice.
AI is a tool to improve your efficiency, not a shortcut to expertise. By applying the Editor's Mindset, you ensure your published content is strategic, accurate, and undeniably human.





